5 Questions to ask yourself before hitting the broadcast button:
1 Is the Subject line relevant and does it match with the content?
2 Is the Unsub link easy to find?
3 Will the From address be easily recognisable by my subscriber?
4 Am I sending too often and at the frequency requested?
5 Is my sending infrastrucure robust and in good standing with Senderscore?
FTC announce CAN-SPAM changes
So finally the FTC have announced their changes to the CAN-SPAM laws. The details are here. If you are an affiliate marketer, charity or represent multiple brands in your email then there are some changes that impact you.